Block Party Festival
Block Party Festival is a dynamic local event held in Haebangchon, Seoul. Haebangchon is a multicultural place where locals and expats naturally intersect, generating a distinct and vibrant cultural energy. The purpose of this project is to establish a cohesive visual identity that encapsulates both the geographical and cultural essence of the neighborhood.
The visual identity got inspiration from the layered, hillside architecture characteristic of Haebangchon. By geometrically reinterpreting the concept of modular "blocks," a cube was established as the core visual motif. Custom typeface was made based on this concept.
AI generated image for showcasing interactive poster.
