Projects

Chocolate Factory

Visual Identity, Branding 2025 Instructor: Courtney Gooch

The Chocolate Factory Theater is a nonprofit organization in New York City that supports experimental performance across theater, dance, and multimedia art. Inspired by its name,I focused on the cracks formed when chocolate breaks, using them as a key design element to express a sense of expansion and freedom. This reflects the organization’s openness to experimentation and evolving forms. The main typography, Refinery 25 Semi Bold, was chosen to evoke the raw, industrial character of its repurposed building space.