This is a rebranding project for the Mütter Museum. As the core identity of this project, I developed a variable font that explores multiple widths of the letter “M.” This approach was inspired by the museum’s commitment to the traditional exhibition format of the cabinet of curiosities. Reflecting on the concept of the cabinet, I reinterpreted its rounded ornamental details and the act of opening it by modifying the Novecento Slab typeface. Building on this identity system, I also designed visual materials for Revolutionary Botany, an exhibition held at the Mütter Museum.