Mütter Museum
The Mütter Museum is a medical museum distinguished by its active use of the traditional cabinet of curiosities exhibition format. It displays anatomical specimens, pathological models, and antique medical instruments. This rebranding project aims to modernize their curatorial approach, translating the historical context of the cabinet into a contemporary visual identity.
The structural foundation of the brand was developed by reinterpreting cabinet's rounded ornamental details and the mechanical act of opening its doors.
Developed exhibition branding for the Mütter Museum's Revolutionary Botany exhibit, utilizing framing systems inspired by the museum's curation style to maintain visual consistency.
