Projects

Johnny Rockets

Work
Brand Identity
Year
2026
Instructor
Courtney Gooch

Johnny Rockets is an American restaurant franchise themed around the classic 1950s diner. The physical space strictly features retro elements, including red vinyl booths, chrome accents, checkered floors, and tabletop jukeboxes. Reinterpreting the brand’s original vision of futurism, I developed a concept centered onY2K futurism aesthetic.

I modified the Pump typeface to create a custom typography, and incorporated illustrations inspired by atomic motifs to enhance the playful nature of the fast-food industry.